Amazon Title Checker

Check any Amazon product title against the 75-character limit that takes effect July 27, 2026 — plus the twice-per-word rule, banned characters and emoji. Free, instant, and it runs entirely in your browser: nothing is uploaded or stored.

Character count0 / 75

Got more than a few titles?

Checking one title is easy. Rewriting three thousand before the deadline isn't. JessePODMan rebuilds every title in your catalogue under the limit, fills the new Item Highlights field, and submits it all to Amazon for you.

Fix 500 Titles Free

No credit card needed

What this tool checks

Rule In force
Title at most 75 characters (except media) July 27, 2026
No word more than twice (articles exempt) Jan 21, 2025
No ! $ ? _ { } ^ ¬ ¦ Jan 21, 2025
No emoji Ongoing
No ALL-CAPS words (discouraged) Ongoing

=== Frequently Asked Questions ===

What is the Amazon title character limit in 2026?

From July 27, 2026 Amazon limits product titles to 75 characters in every category except media, down from 200. Titles longer than the limit are not rejected — Amazon rewrites them using its own AI, so the seller loses control of the highest-weighted SEO field on the listing.

What characters are banned in Amazon titles?

Amazon disallows ! $ ? _ { } ^ ¬ and ¦ in product titles, along with emoji. This has been enforced since January 21, 2025.

How many times can I repeat a word in an Amazon title?

A word may appear at most twice in a title. Articles, prepositions and conjunctions such as "a", "the", "for" and "and" are exempt. Repeating a keyword three or more times is a common cause of print-on-demand titles being flagged.

Does this tool store my titles?

No. The checker runs entirely in your browser — nothing is uploaded to a server, and no titles are logged or stored.

Part of our complete guide to Amazon listing optimization for print-on-demand .