Amazon A+ Content for Print on Demand: Setup Guide
Your print on demand listings on Amazon have a title, five bullet points, and a generic description that reads like every other POD product. The customer scrolls past your listing to one with brand visuals, comparison charts, and lifestyle images below the fold. That listing has A+ Content, and it converts 5-20% better than yours.
A+ Content (formerly Enhanced Brand Content) replaces the plain text description with rich media modules — images, comparison tables, and formatted text blocks. For POD sellers, this is one of the few ways to differentiate commodity products like t-shirts, mugs, and hoodies where the base product is identical across competitors.
Here’s exactly how to set it up for your POD business.
What You Need Before Starting
Brand Registry is required. You can’t access A+ Content without it. Here’s the checklist:
- An active trademark registered with a government trademark office (USPTO for the US)
- A brand name or logo that appears on your products or packaging
- An Amazon Seller Central account
For POD sellers using Printful, Printify, or CustomCat, you’ll need your brand name printed on the product labels or packaging. Most POD suppliers offer custom branded packing slips and neck labels — make sure you’ve set these up before applying for Brand Registry.
The registration process takes 2-4 weeks. Once approved, A+ Content appears under the Advertising menu in Seller Central.
The 5 Best A+ Modules for POD Products
Amazon offers 17 basic modules. You don’t need all of them. These five do the most for print on demand listings:
1. Standard Image and Text (Module: Standard Image & Light Text Overlay)
Use this as your hero banner at the top. Show a lifestyle photo of someone wearing or using your product. For a t-shirt, this means a model wearing it in a real setting — not a flat lay on white background.
Image specs: 970 x 600 pixels, JPG or PNG, under 500KB.
POD tip: If you don’t have lifestyle photos, Printful and Printify offer mockup generators that place your design on model photos. These work well enough for A+ Content.
2. Standard Comparison Chart
This is the highest-converting module for sellers with multiple products. Create a comparison table showing 3-5 products from your brand with key differences highlighted.
For a POD store selling mugs, compare your 11oz vs 15oz vs travel mug. For apparel, compare your standard tee vs premium tee vs hoodie. The comparison chart keeps customers browsing within your brand instead of leaving for a competitor.
Column limit: 5 products maximum. Include product image, product name, and 3-4 feature rows (material, size, best for, price range).
3. Standard Three Image and Text
Use three images side by side to highlight features that your bullet points can’t show visually:
- Image 1: Close-up of print quality and fabric texture
- Image 2: Size reference or product in use
- Image 3: Design detail or packaging
Each image gets a short text block beneath it. Keep the text under 50 words per section — the images do the selling here.
Image specs: 300 x 300 pixels each, JPG format recommended.
4. Standard Four Image and Text
Similar to the three-image module but works better for showing a range of designs or colorways. If you sell the same design across multiple products (mug, shirt, tote), use this module to show all four variations.
5. Standard Text Block
Use a single text block at the bottom for your brand story. Keep it brief — 100-150 words about who you are, why you started, and what makes your designs different. POD brands often feel generic. A genuine brand story adds personality that the product listing itself can’t convey.
Setting Up A+ Content: Step by Step
- Go to Seller Central → Advertising → A+ Content Manager
- Click Start Creating A+ Content
- Select Basic (Premium is available only after publishing 15+ basic A+ Content pages across your catalog)
- Enter your product ASIN — the A+ Content will replace the standard description for this listing
- Add modules by clicking Add Module and selecting from the list
- Upload images and write text for each module
- Click Preview to check how it looks on desktop and mobile
- Submit for review — Amazon typically approves within 7 days
Mobile matters: Over 70% of Amazon shoppers browse on their phone. Preview your A+ Content on mobile before submitting. Images that look good on desktop may be unreadable at mobile width.
Image Guidelines for POD Sellers
Your A+ Content images directly affect conversion. Here are the specs and guidelines:
| Module | Image Size | Format | Max File Size |
|---|---|---|---|
| Hero Banner | 970 x 600 | JPG/PNG | 500KB |
| Standard Image | 300 x 300 | JPG | 300KB |
| Comparison Chart | 150 x 150 | JPG/PNG | 200KB |
| Full Width | 970 x 300 | JPG | 500KB |
Avoid: Text-heavy images. Amazon’s algorithm penalizes A+ Content with excessive text in images, and it’s unreadable on mobile anyway.
Use: High-contrast images with your product as the clear focal point. For POD products, mockup images with realistic shadows and backgrounds outperform flat product shots.
File format: Use JPG for photos (smaller file size, faster loading). Use PNG only when you need transparency. Amazon recommends keeping image files under 500KB for faster mobile loading.
What A+ Content Can’t Do
A+ Content improves conversion for people already on your listing page. It doesn’t improve your search ranking directly — Amazon’s A10 algorithm doesn’t index A+ Content text for search.
This means:
- Keywords in A+ Content don’t help you rank — put your keywords in the title, bullets, and backend search terms
- A+ Content won’t drive discovery — it converts the traffic you already get
- It won’t fix a bad main image — your main product image determines click-through rate from search results. A+ Content only helps after the click.
For POD sellers, the priority order is: main image first, backend keywords second, A+ Content third. If your listing gets impressions but few clicks, fix the main image. If it gets clicks but few sales, add A+ Content.
If you have hundreds of POD listings with generic descriptions, JessePODMan can optimize your titles, bullets, and backend keywords in bulk — so when customers land on your listings, the A+ Content has the best chance of converting.
Measuring the Impact
After publishing A+ Content, track these metrics in Seller Central → Business Reports:
- Unit Session Percentage (conversion rate): Compare the 30 days before and after A+ Content. A 5-8% lift is typical for basic A+ Content.
- Page Views: If A+ Content includes comparison charts linking to other products, you may see page views increase across your catalog.
- Return Rate: Good A+ Content sets accurate expectations. If returns decrease after adding A+ Content, your product images and descriptions are doing their job.
Give it at least 30 days of data before deciding if the A+ Content is working. Conversion rate fluctuates daily — you need a meaningful sample size.
FAQ
Do I need Brand Registry for A+ Content?
Yes. Brand Registry is mandatory for accessing A+ Content on Amazon. You need an active trademark and your brand must be enrolled in the Brand Registry program. The registration process takes 2-4 weeks after you have a registered trademark.
Does A+ Content help Amazon SEO?
Not directly. Amazon’s search algorithm doesn’t index A+ Content text for keyword ranking. However, A+ Content increases conversion rate, and higher conversion signals to Amazon’s algorithm that your listing is relevant — which can indirectly improve your organic ranking over time.
How many A+ Content modules should I use?
Five to seven modules is the sweet spot. Fewer than five leaves the section looking sparse. More than seven creates an endlessly scrolling page that most shoppers won’t read. Focus on the modules that address your customers’ biggest purchase hesitations.
Can I use A+ Content for POD products from Printful or Printify?
Yes, as long as you have Brand Registry. The A+ Content is tied to your brand, not the POD supplier. Use mockup images from your supplier’s mockup generator for lifestyle photos, and create comparison charts between your different product types (mug vs tumbler, standard tee vs premium tee).
How long does A+ Content take to get approved?
Amazon reviews A+ Content submissions within 7 business days, though most are approved within 2-3 days. Common rejection reasons include images with pricing information, promotional language (“sale,” “free shipping”), and images that don’t meet the resolution requirements.